Swedish Presidency of the EU 2023
Responsible Art Director for the visual identity and Project Manager for the creative working group. Developed analysis and strategy, prepared presentations, and delivered them to the Cabinet Committee on Economic Affairs and EU staff. Managed projects and served as the primary contact for various departments, including meetings, press, transport, and external collaborations. Led the creative direction for the decoration of the EU Council building in Brussels. Oversaw the development of visual communications, ensuring internal and external alignment while maintaining quality assurance for all visual outputs.
Concept:
The foundation of the visual identity is the Swedish light and its variations throughout the presidency period. The shared colors of Sweden and the EU also serve as key design elements. A strong focus on Swedish craftsmanship is another important aspect. Through this visual identity, we established a cohesive graphic expression that made the Swedish Presidency clearly recognizable.
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth  Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
Charlotte Roth Graphic – Swedish Presidency of the EU 2023 – Roth Design Studio
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