Sveriges Allmänna Konstförening (Swedish General Art Association)
SAK is the country's oldest and largest general art association. Since 1832, the association's purpose has been to arouse and spread interest in contemporary art within Sweden. Its the core purpose, among other things, by purchasing artworks by artists active in Sweden every year, which are then drawn in an art lottery, and by presenting artistry or art movements in a yearbook and member magazine. SAK is a member association and is financed by membership fees.
Developed and managed the brand and visual identity. Led strategic work to shift the focus from a traditional academic audience to a younger, digital-savvy one. As a result, the average age of members dropped from 80 to 50.
SAK is the country's oldest and largest general art association. Since 1832, the association's purpose has been to arouse and spread interest in contemporary art within Sweden. Its the core purpose, among other things, by purchasing artworks by artists active in Sweden every year, which are then drawn in an art lottery, and by presenting artistry or art movements in a yearbook and member magazine. SAK is a member association and is financed by membership fees.
Developed and managed the brand and visual identity. Led strategic work to shift the focus from a traditional academic audience to a younger, digital-savvy one. As a result, the average age of members dropped from 80 to 50.
