The work consisted of two parts. First, to develop a new concept to modernize Iittala. This included developing new packaging, product sheets, store concepts, marketing materials, trade fair materials, a website, and more. Second, to manage and further develop the new graphic concept in all channels, both printed and digital. For all parts, a graphic manual and templates were developed for printed materials and digital material. The work was carried out by Ytterborn & Fuentes over a total of four years.
The project was awarded the Guldägget 2000.
