Responsible Art Director at the Communications Department
The current graphic profile was launched in 2015 to meet the demands of the digital era. At that time, the small national coat of arms was modernized together with other visual elements in the government and the Government Offices’ communication. The goal was to create a clear, uniform and accessible identity that strengthens trust and makes communication more effective.
The core of the profile is – and remains – “politics in focus”. Through elements such as the focus frame, the image style and the well-considered color palette, messages and substantive issues are highlighted in a clear and consistent way. The profile is built to last over time. The fixed components create recognition and stability, while the flexible parts provide room for variation and adaptation in a business that is constantly developing. The following pictures present examples of how the profile is used in different products and communication channels.
Identity for Jordens Arkitekter Envelope
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